The concept of professional staging has become more familiar to everyone based on home improvement channels such as HGTV. Would all those new home reveals look as great without great furniture and accessories? Of course not. That's because the vast majority of home buyers cannot visualize the potential of the space without it being decorated or furnished. With the aid of professional staging, these programs have created buyer expectations that all homes should look model perfect.
What is professional staging?
Professional home staging is the process of preparing a home for sale by a professional who specializes in this form of design and has been certified and trained on the art of home staging. The intent is to create a design that appeals to numerous buyers by accentuating the positives and downplaying the home detractors. The look of a staged home also varies from an everyday lived in home - think "model home" and "less is more". A professional home stager also keeps up with design trends to ensure the home appeals to target buyers as trends evolve.
How much does it cost?
We offer service packages to cater to various needs and budgets. Packages that provide all the essential information to transform your home start at as little as $250. Check out the Services tab to see more information.
Based on the 2018 HSR study, sellers saw at least a 6% price differential over non-staged homes when sellers spent just .5% of the sales price on staging services. An investment of 1% or less of your home price into staging is definitely worthwhile.
The analytics prove staging works. Here are a couple of the 2018 Home Staging Resource (HSR) statistics:
- 85% of HSR professionally staged homes saw at least 6-25% MORE in sales than those in the same market that were NOT professionally staged.
- 68% of professionally staged homes sold for at least 9% more over their non-staged neighbors.
The housing market is good, so why do I need to stage?
Why can't I just stage my own home?
Home owners have an emotional connection to their home and belongings which make it difficult to be objective for the staging process. You may have spent years collecting a beautiful set of themed nick nacks from your world travels, but now is the time to store them away for your new home. Professional stagers are trained for staging design and apply the objective perspective that is necessary to stage the home properly.
Can't home buyers use their imagination and look past my decor or empty rooms?
Studies suggest that only 10% of home buyers can actually visualize the potential of a home. Don't reduce your chances by alienating potential buyers when hiring a professional stager is so easy.
Staging in vacant homes is even more important. Vacant homes appear cold, sterile, small, and boxy. Staging provides buyers with a purpose for each room, as well as a frame of reference for size. Help your potentials buyers answer the question: "Will my furniture fit in here?" Without staging, the buyer is also likely to focus more on the negative details.